What better way to start the new year than to start a brand new company? Well it’s not exactly new but has been in the works for almost two years now. And although we started a bit later than originally anticipated (who knew websites were so tricky?) with a bottle of champagne and a big Ta-Da! we stepped off the cliff into the online custom fishing rod business. Yikes, what have we done? Well Jaesen hasn’t sat idly by. He has been in the garage building up two rods for him, one is complete and the other just needs the epoxy and then he can hit the water. Pictures will be forthcoming I am certain. Other than that now that the website is live he no longer spends hours on the phone with the developers, freeing up time for all those involved. I am sure they are happy to see their families again and the kids are happy to see Dad without a phone stuck to his head. We hope you enjoy the site and explore it a bit and maybe even design and build a fishing rod.