What better way to start the new year than to start a brand new company? Well it’s not exactly new but has been in the works for almost two years now. And although we started a bit later than originally anticipated (who knew websites were so tricky?) with a bottle of champagne and a big Ta-Da! we stepped off the cliff into the online custom fishing rod business. Yikes, what have we done? Well Jaesen hasn’t sat idly by. He has been in the garage building up two rods for him, one is complete and the other just needs the epoxy and then he can hit the water. Pictures will be forthcoming I am certain. Other than that now that the website is live he no longer spends hours on the phone with the developers, freeing up time for all those involved. I am sure they are happy to see their families again and the kids are happy to see Dad without a phone stuck to his head. We hope you enjoy the site and explore it a bit and maybe even design and build a fishing rod.

Your line rating is a recommendation by the rod manufacturer as the “maximum line rating” for the fishing rod as a whole (guides, rod, etc. are taken into account in this rating). In your case, the manufacturer recommends 12 pound line, so that’s what I’d use for the spinner baits … you can always go smaller, but you see what happens using heavier lures. The issue is the reel … it’s rated up to a maximum of 8 pound line. So what to do? use the 12 pound line and sacrifice the additional line you’d gain on the spool (I don’t foresee a bass hauling more than 20-30 yards of line – worst case … so you’ll be OK there). Though “off-the-shelf” and “combo rod set-ups” rods have their place in the sport fishing industry, I would highly encourge you to design a custom rod using our Individual Fitting Process (IFP). Just click on our Build Your Rod icon and then the “1. Fit 2. Design 3. Fish” icon. We’ll have you in a perfectly fit and tuned rod for minimal price in no time (takes my 6 year old about 5 minutes to design a custom rod fit perfectly for him). I’ve been fishing for years and when it comes to being comfortable, there is nothing on the market (“off-the-shelf” or otherwise) that compares to a handcrafted and precision-tuned custom fishing rod. Also, take a look at the newest picks in our gallery … especially the first 6 of the spinning rod we just shipped. A great “all-around” spinning rod … at an incredibly affordable price. That spinning rod is rated for 8-14 pounds … the difference is the rod is custom tuned and a perfect fit … so it feels like your casting a spinning rod with a line weight of 6-8 pounds – talk about being comfortable. Let me know if you have other questions and we’ll do our best to help. – Jaesen Yerger